A brand (called a vendor in the system) is a company that sells through Chisel and ships its own orders: MuscleBlaze, Plum, Soulflower, Athlos and the rest. Each brand has one portal login and owns a set of products. Everything about a brand lives under Brands in the admin (left menu, under Extensions).
The Brands list
Search by brand, slug or legal name; filter by status. Each row shows how many of the brand's products are live on the shop, and whether the brand has a portal login yet. A brand without a login cannot see or ship its orders, so an orange "No login" is a to-do.
Click a row to open the brand.
A brand's page
| Section | What it shows | What you can do |
|---|---|---|
| Orders | To pack / Packed / Shipped / Delivered counts, taken from what the brand marks in the portal. | Open orders jumps to the Orders list. A high To pack number means chase the brand. |
| Vendor portal login | Whether a login exists and which email. | Create login, Reset password, Remove login. |
| Products | Every product assigned to the brand, with live / pending / draft status. | Click a row to open the product. Assign products adds existing catalogue products; × takes one away. |
| Contact | Contact person, emails, phone, address. | Edit at the top. |
| Legal and registration | Legal name, entity type, GSTIN, PAN (last 4), CIN, registered and pickup addresses. | Edit. Filled automatically when a brand is approved from a vendor application. |
| Payout | Method, bank or UPI details, commercial arrangement. | Edit. Verified by finance before the first payout. |
| Lifecycle | Approval, activation, suspension dates and the brand's portal notification switches. | Read-only; dates are stamped when you change the status. |
Creating a brand's portal login
- Open the brand and find Vendor portal login.
- Click Create login. The brand's contact email is filled in as the login email; change it if their operations inbox is different.
- A strong password is generated. Copy it.
- Click Create login, then send the email and password to the brand privately. They sign in at
vendor.haloweave.storestraight away and can change the password under Settings → Change password.
A brand has exactly one login. If they lose the password, use Reset password; their old password stops working at once. Remove login cuts off access without touching products, orders or payouts.
Assigning products to a brand
Products imported by Chisel are linked to their brand during import. If a product shows under the wrong brand, or a brand's product is unassigned:
- On the brand's page, click Assign products and search by name.
- Pick the products and click Assign.
A product can belong to only one brand. If it is already owned elsewhere, the assign is refused; open that brand and remove it with × first.
Statuses
| Status | Meaning |
|---|---|
| Pending, Under review, Changes requested | The brand applied and is still being reviewed under Vendor applications. |
| Approved | Application accepted; no login yet. |
| Invited, Onboarding | Login created; the brand is setting up. |
| Active | Trading. |
| Suspended | Temporarily stopped; products stay but should be unpublished by you. |
| Terminated | Closed for good. Keep the record for accounts. |
Change the status with Edit. Activation, suspension and termination dates are stamped for you.
Creating a brand by hand
Brands normally arrive through the public application (see Reviewing vendor applications). For a brand Chisel onboards directly:
- Brands → Create brand.
- Enter the brand name (the slug fills itself), contact person and email. Status starts as Active; choose Onboarding if they are not ready.
- Create. You land on the brand's page: create the portal login, then assign products or ask the brand to add them in the portal.
Deleting a brand is only possible while it has no products and no login; a brand that has traded is set to Terminated instead.
Who delivers a brand's orders Coming soon
Chisel is taking over most deliveries, using Shadowfax. On the delivery sheet Chisel sent on 16 September, 27 of our brands are marked Chisel-delivered, and three keep their own courier: Plum Goodness, The Func Lab and Dwellers.
Once this is switched on, each brand will carry a default, and each order can override it. See Notifications and courier integration. Until then every brand ships with its own courier, as described below.
What a brand can do in the portal
- Add products (one at a time or by CSV) and submit them for Chisel's review.
- Edit its own product names, descriptions, categories, proposed prices and stock.
- See its orders, pack and ship them, and enter courier and tracking details.
- See its sales, top products, stock health and payout statements.
- Change its contact details, payout details and notification preferences.
- Use the Ops Assistant on its own data.
The full walk-through with pictures is on The vendor portal.
What a brand cannot do
- Publish a product or set the customer price. Chisel does both in the admin.
- See any other brand's data, or Chisel's totals.
- Cancel or refund an order.
- See more of the customer than the shipping details.
Supporting a brand: common requests
| Brand says | What to do |
|---|---|
| "I cannot log in" | Open the brand → Reset password, send the new one. If there is no login, Create login. |
| "My product is not showing on the site" | On the brand's page, click the product: status must be Published, it must be in the Default Sales Channel, and have stock above zero. See Products. |
| "I want to change my price" | The brand proposes a price in the portal; the live price is set by Chisel in the admin. |
| "I did not get the new-order email" | Check the Portal notifications line under Lifecycle (the brand can switch them off), and that the order exists. The order is in the portal regardless. |
| "Where is my payout?" | See Commission and payouts. Payouts are settled by Chisel finance per agreement. |
| "Can I upload product photos?" | Not from the portal yet. The brand sends the photos and you add them under the product's Media section in the admin (drag and drop). |
The demo brand
For training, a demo brand MuscleBlaze exists with a portal login. Use it to try the vendor side without touching a real brand. Its login is on the vendor portal page.



