Chisel e-Store Wiki for the Chisel team Open Admin →
Brands and partners

Brands (vendors)

The Brands screen in the admin, what a brand can and cannot do, creating a brand's portal login, and supporting them day to day.

A brand (called a vendor in the system) is a company that sells through Chisel and ships its own orders: MuscleBlaze, Plum, Soulflower, Athlos and the rest. Each brand has one portal login and owns a set of products. Everything about a brand lives under Brands in the admin (left menu, under Extensions).

The Brands list
The Brands list

The Brands list

Search by brand, slug or legal name; filter by status. Each row shows how many of the brand's products are live on the shop, and whether the brand has a portal login yet. A brand without a login cannot see or ship its orders, so an orange "No login" is a to-do.

Click a row to open the brand.

A brand's page

A brand's page
A brand's page

SectionWhat it showsWhat you can do
OrdersTo pack / Packed / Shipped / Delivered counts, taken from what the brand marks in the portal.Open orders jumps to the Orders list. A high To pack number means chase the brand.
Vendor portal loginWhether a login exists and which email.Create login, Reset password, Remove login.
ProductsEvery product assigned to the brand, with live / pending / draft status.Click a row to open the product. Assign products adds existing catalogue products; × takes one away.
ContactContact person, emails, phone, address.Edit at the top.
Legal and registrationLegal name, entity type, GSTIN, PAN (last 4), CIN, registered and pickup addresses.Edit. Filled automatically when a brand is approved from a vendor application.
PayoutMethod, bank or UPI details, commercial arrangement.Edit. Verified by finance before the first payout.
LifecycleApproval, activation, suspension dates and the brand's portal notification switches.Read-only; dates are stamped when you change the status.

Creating a brand's portal login

  1. Open the brand and find Vendor portal login.
  2. Click Create login. The brand's contact email is filled in as the login email; change it if their operations inbox is different.
  3. A strong password is generated. Copy it.
  4. Click Create login, then send the email and password to the brand privately. They sign in at vendor.haloweave.store straight away and can change the password under Settings → Change password.

Creating the portal login
Creating the portal login

A brand has exactly one login. If they lose the password, use Reset password; their old password stops working at once. Remove login cuts off access without touching products, orders or payouts.

Assigning products to a brand

Products imported by Chisel are linked to their brand during import. If a product shows under the wrong brand, or a brand's product is unassigned:

  1. On the brand's page, click Assign products and search by name.
  2. Pick the products and click Assign.

A product can belong to only one brand. If it is already owned elsewhere, the assign is refused; open that brand and remove it with × first.

Assigning products
Assigning products

Statuses

StatusMeaning
Pending, Under review, Changes requestedThe brand applied and is still being reviewed under Vendor applications.
ApprovedApplication accepted; no login yet.
Invited, OnboardingLogin created; the brand is setting up.
ActiveTrading.
SuspendedTemporarily stopped; products stay but should be unpublished by you.
TerminatedClosed for good. Keep the record for accounts.

Change the status with Edit. Activation, suspension and termination dates are stamped for you.

Creating a brand by hand

Brands normally arrive through the public application (see Reviewing vendor applications). For a brand Chisel onboards directly:

  1. Brands → Create brand.
  2. Enter the brand name (the slug fills itself), contact person and email. Status starts as Active; choose Onboarding if they are not ready.
  3. Create. You land on the brand's page: create the portal login, then assign products or ask the brand to add them in the portal.

Deleting a brand is only possible while it has no products and no login; a brand that has traded is set to Terminated instead.

Who delivers a brand's orders Coming soon

Chisel is taking over most deliveries, using Shadowfax. On the delivery sheet Chisel sent on 16 September, 27 of our brands are marked Chisel-delivered, and three keep their own courier: Plum Goodness, The Func Lab and Dwellers.

Once this is switched on, each brand will carry a default, and each order can override it. See Notifications and courier integration. Until then every brand ships with its own courier, as described below.

What a brand can do in the portal

  • Add products (one at a time or by CSV) and submit them for Chisel's review.
  • Edit its own product names, descriptions, categories, proposed prices and stock.
  • See its orders, pack and ship them, and enter courier and tracking details.
  • See its sales, top products, stock health and payout statements.
  • Change its contact details, payout details and notification preferences.
  • Use the Ops Assistant on its own data.

The full walk-through with pictures is on The vendor portal.

What a brand cannot do

  • Publish a product or set the customer price. Chisel does both in the admin.
  • See any other brand's data, or Chisel's totals.
  • Cancel or refund an order.
  • See more of the customer than the shipping details.

Supporting a brand: common requests

Brand saysWhat to do
"I cannot log in"Open the brand → Reset password, send the new one. If there is no login, Create login.
"My product is not showing on the site"On the brand's page, click the product: status must be Published, it must be in the Default Sales Channel, and have stock above zero. See Products.
"I want to change my price"The brand proposes a price in the portal; the live price is set by Chisel in the admin.
"I did not get the new-order email"Check the Portal notifications line under Lifecycle (the brand can switch them off), and that the order exists. The order is in the portal regardless.
"Where is my payout?"See Commission and payouts. Payouts are settled by Chisel finance per agreement.
"Can I upload product photos?"Not from the portal yet. The brand sends the photos and you add them under the product's Media section in the admin (drag and drop).

The demo brand

For training, a demo brand MuscleBlaze exists with a portal login. Use it to try the vendor side without touching a real brand. Its login is on the vendor portal page.

Last built 16 October 2026. Something wrong or missing on this page? Tell the Haloweave team and we will fix it in the next build.