The blog on the shop is called the Knowledge Hub. It is where Chisel explains ingredients, routines and health topics — the content that brings people in from search.
Where to write one
Admin → Homepage → Knowledge Hub → Create.
ChiselWrite the articleTitle, image, body.
ChiselLink productsWhat the reader should buy.
ChiselSaveGoes live immediately.
SystemShows on the shopIn the Knowledge Hub row.
- Go to Admin → Homepage and find Knowledge Hub.
- Press Create and fill in the title, image and body.
- Save. Check the shop and read it once on a phone — most readers are on a phone.
What makes an article worth publishing
- Answer one question. "Which protein is right after a workout?" beats "All about protein".
- Put the answer near the top. People do not scroll to find out if the page is useful.
- Link to products, but earn it. Explain first, then point to what to buy.
- Do not make medical claims. No "cures", "treats" or "prevents". Chisel is not making a medical claim, and saying so in writing creates real risk.
- Write the title as a person would search. Not "Hydration Matters" but "How much water should you drink in summer?"
What does not exist yet Coming soon
- No scheduling. Saving publishes.
- No author names on articles.
- No categories or tags for the Hub — articles show newest first.
- No editing history. If two people edit the same article, the last save wins and the earlier version is gone.