A customer's weight loss or fitness journey appears on the shop as a before-and-after story. In the admin these are called Transformations.
They are strong social proof and the single most sensitive content on the site, because they are real people's bodies and health.
Where to add one
Admin → Homepage → Transformations → Create.
| Field | What goes in it |
|---|---|
| Name | The person's name, as they agreed to be shown. First name only is fine |
| Result | The headline outcome, e.g. "Lost 12 kg in 6 months" |
| Quote | Their words, not yours. Keep it short |
| Before photo | The starting photo |
| After photo | The current photo |
- Get written permission first. See below — this is not optional.
- Open Admin → Homepage, find Transformations, press Create.
- Fill the fields above and upload both photos.
- Save, then look at the shop homepage to check the photos line up sensibly.
Before you publish anyone
Also worth holding to:
- Do not overstate the result. "Lost 12 kg in 6 months" is a claim. It should be what actually happened.
- Do not imply a medical outcome. Chisel sells supplements and wellness products, not treatment. Avoid wording like "cured", "treated" or anything that sounds like a doctor said it.
- Use the same framing for both photos where you can. Different lighting and angles make a comparison look staged.
Removing one
Open the entry and delete it, or turn the whole Transformations section off with its switch if you need everything down at once. Both take effect immediately.
What does not exist yet Coming soon
- There is no place in the system to store the consent message. Keep it in the shared drive alongside the person's name until there is.
- Journeys are not linked to the customer's actual order history — the numbers are typed in by staff.